We’ve just put Concern Worldwide’s professional and gorgeous annual report up on our portfolio page (check it out here: http://woop.ie/portfolio.html), and we’re working with many other international companies to create something along these lines. What is the appeal of an interactive annual report?
Here are some of the most unique and interesting reasons you should think about creating an interactive annual report:
1) Responsive and easy to read on any device.
PDFs just don’t cut it anymore for documents, they are very painful to read on small screens. And documents with spreadsheets in them? Forget it.
A responsive annual report means that it will scale to the device. Will readers typically be on-the-go, reading on their phones? No problem. Is it a longer, more involved document that someone might want to read on an eReader? Done. In all cases, the text, fonts, sizing, images all look perfect on whatever device your reader has so it’s always a joy to read.
Example – images and elements like pull quotes, captions, paragraphs all scale: https://www.concern.net/sites/default/files/html/reports/2013/feature_213.html
2) More engaging stories with thoughtful editorial design.
Telling stories in interesting ways is a great way to get readers interested in your cause, and enables you to give them a more in-depth feel for your organization, the things you are working on and how you’re making a difference for people.
Example: Concern’s reporting on emergencies https://www.concern.net/sites/default/files/html/reports/2013/feature_218.html
3) Multimedia like audio and video clips.
If you have videos that share your stories or audio clips that make a difference, why not include them in your documents?
Audio and video, when done well, can be very powerful and often give readers a more realistic view of your efforts.
Example – audio clips: Government of Maharashtra’s audio clips from government ministers https://egovstatus.maharashtra.gov.in/listing_736.html
Example – background video: Gov’t of Maharashtra’s beautiful cover page https://egovstatus.maharashtra.gov.in/
4) Spreadsheets are responsive and easy-to-read, even on phones!
No one wants to pinch-and-zoom to read spreadsheets on a mobile device. What was this column heading, which row am I on? It’s an exercise in frustration.
Woopie’s responsive spreadsheets allow you to specify which columns are priorities so that they are shown at any width. Other columns and row details are always still accessible by clicking the “more” icon, so readers always have all of the data, but in a view that works for them.
Example – Annual Revenue & Expenses Statement: https://egovstatus.maharashtra.gov.in/
Example – Financial Performance Indicators: https://www.concern.net/sites/default/files/html/reports/2013/feature_224.html
Example – How your money was spent: https://www.concern.net/sites/default/files/html/reports/2013/feature_229.html
Example – Financial Statements: https://www.concern.net/sites/default/files/html/reports/2013/feature_250.html
5) Check comprehension with quizzes and flash cards.
If you read Buzzfeed or use Facebook you’re well aware that people enjoy taking quizzes. Take advantage of this & offer your readers interactive quizzes and flash cards to check their memory and comprehension.
Example – Flash cards: https://beta.woop.ie/media/gen/19/17/feature_83.html
Example – Quiz: https://beta.woop.ie/media/gen/19/17/feature_72.html
This trend is growing worldwide – here are a few of our favorites:
- SFMOMA (San Francisco Museum of Modern Art) Annual Report: http://www.sfmoma.org/projects/annualreports/2012/
- Land O’Lakes Annual Report: http://annualreport.landolakesinc.com/
- PepsiCo’s Annual Report: http://www.pepsico.com/annual13/#landing
Woopie’s easy-to-use platform makes it a snap to create, design and publish professional and beautiful interactive reports and documents. Try it for free for 30 days at http://woop.ie/