What Digital Magazines Do To Voluntarily Deter Readers

A while back, I did some research on what happens when you don’t think about accessibility for your magazine. The results speak for themselves: 

If your digital strategy involves a PDF-to-iPad conversion tool, there’s a very high chance that what you present to over 10% of your potential audience is a black box. 

These videos were created to show the frustrating experience of trying to use an accessibility tool like VoiceOver to read a digital magazine. It’s very painful. 

Respect Your Readers

Accessibility is about respect. Respecting readers means making covers that users can get past. It means making sure text size is alterable for people who might need to bump up the fonts on small screens. It is paying attention to contrast and colors so that content is easy-to-read for those with vision impairment. 

Respecting readers also means giving them options. If your audience includes busy commuters, offering an audio version is an enhancement that keeps them hands-free and safe on the road. A responsive HTML version provides the option to start reading something on a laptop in the office and read the rest of it on a phone on the way home. An eReader version means if someone wants to read on a Kindle with no distractions, it’s possible.

Ensuring a publication is accessible enables these scenarios and more, and it also helps to keep content future-proofed as readers upgrade devices and change operating systems. 

Will your publication be readable on Google Glass or will it stay a Flash-based, page-turn relic? 

Learn More: 

For more about how to get started with accessible publications and things to think in mind, check out this article I wrote for .net magazine (now Creative Bloq): 10 Great Ways to Make Your Content Portable and Accessible

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