Whether you watched Apple’s keynote last week unveiling the new Apple Watch or ignored the entire thing, you probably know that Apple Watch is launching soon. As publishers, we eagerly anticipate seeing how people use the devices and what the sweet spot use cases are for it.
Neat, new features for Apple Watch will enable some unique behaviors and capabilities:
- WatchKit Apps – a version of your app on an Apple Watch which contains a full user interface
- Glances – provide users with timely, read-only information they care about in a quick and lightweight view
- Actionable Notifications – notifications to allow users to take action right from their wrists
- Handoff – enables continuity and allows users to pick up a task started in an app on another device or Mac
Over at Woopie HQ, we’ve been brainstorming about ways readers might want to take advantage of smart watches. Here are some scenarios we can envision for publishers who want their content to reach the wrists of their forward-thinking readers:
1) Just the headlines: For a brief overview of a publication, why not let the reader simply swipe through the various articles, viewing headlines and perhaps a summary or a subhead from the content?
Maybe add a favorite or a “like” to the article to sync it to your iPad or iPhone for more in-depth reading later.
2) Read it to me: It might simply be too tedious or awkward to read through an entire article on a watch, and since most people will likely have a phone with them anyway, an audio version of content is an option for Apple Watch publications.
The reader can swipe through the main content, clicking the play button to hear an audio version.
3) The Minimap: A minimap is a small version of something that gives you a sense of the layout, size and flow of the article.
Providing a minimal view of an article could be a great way to let readers know if it’s something they want to pull out their phone to read versus save it until they’re at home and have more time.
4) Notifications Only: Let the user know that a new edition or issue is available and enable them to start downloading it to their iPad or iPhone.
Devices are always changing: size, dimensions, resolution and more. Devices will continue to adapt and evolve as people’s lifestyles do and as technology capabilities increase. Do you envision consumers will read on their wearable devices? What types of things do you see people wanting to do with watches and wearables?
Publishers who stay agile and flexible will always have a big advantage in their ability to repurpose and repackage content without having to create a new CMS or try to reformat a PDF. Talk to us about how you can keep your content responsive and delivering on your audience on any device, anywhere with Woopie.