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Ebooks are becoming increasingly useful methods of offering concise and focused information to help educate and inform your audience. But beyond being a valuable offering to give away or sell, companies are using ebooks to help grow their direct marketing efforts as well.
It makes sense that a reader who is attracted to a book full of your expertise might also be a great candidate for a relevant email newsletter focused on the same topic. Which is why offering potential customers or readers a free ebook or a sample of your book is a great way to encourage them to also sign up for your mailing list.
If you already have your ebook written and ready to distribute, you’re 90% there. (If you don’t, start with this article on formatting your ebook. – http://blog.woop.ie/post/94874126097/formatting-for-fun-and-profit) The critical step is incorporating the book download with your signup form.
Automate for Free With MailChimp:
To automate the ebook downloads for free, check out this article over on MailChimp. http://kb.mailchimp.com/campaigns/image-videos-files/send-a-file-to-new-subscribers
If you don’t already have a MailChimp account, create one, set up a mailing list & follow the instructions for creating a “Final welcome email.” You’ll end up designing an email that looks something like this and get an html snippet to embed in your sign up page.
Here are some great examples of companies offering useful, focused books for their readers and audiences via email lists:
Whether your mailing list is brand new or growing at a healthy rate, ebooks are a helpful way to both educate your readers and give them something valuable, while also building your marketing pipeline.
Would you like to create an ebook to offer your customers? Woopie’s simple tool makes it a snap. Try it for free for 14 days at http://woop.ie/