A question we get a lot from our publishers is “How can I track who is reading my ebooks?”
We recommend three options for tracking readers depending on the nature of your relationship with them.
1) “Just give me the numbers!”
If your publication is available for everyone, all the time (i.e., people aren’t logged in to your site, it’s not behind a paywall, etc.), tracking download events with Google Analytics is the easiest way to get some data on how many people are downloading.
Adding the following code to your GA script will ensure your epub file downloads show up in your Google Analytics account.
Which will give you something like this in the Events section of your Google Analytics account:
As an example, we have done this on our sample Movies publication landing page – you can take a look at the page and the source here: http://woop.ie/samples/movietop5.html
2) “I need leads!”
If you’re looking to give away your books in exchange for people signing up to your mailing list, MailChimp is a great way to do that.
Check out this article for more on how to easily set up MailChimp to make files available for new mailing list subscribers: http://kb.mailchimp.com/campaigns/image-videos-files/send-a-file-to-new-subscribers
We have set up several Woopie customers this way to help them offer an incentive for signing up for their mailing list, and we’d be happy to help you, too.
3) “Who are our most avid readers?”
For sites where you have a relationship with your readers, as in, they sign in to use your service, you can create very specific events to track them using Intercom for free.
To learn about what you can track with events, see this article: http://docs.intercom.io/configuring-Intercom/tracking-user-events-in-your-app
Adding something like this to your download code will then give you info about which publications this user is downloading in their profile:
Which will give you something like this in your user profiles once they have downloaded a book:
What are other ways you are currently tracking or interested in tracking your readers’ habits? Let us know!
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