Formatting for Fun and Profit

Once you have created your book, it’s to think about editing, previewing and publishing. 

We’ll start with a quick refresher on output formatting. Woopie creates up to four different versions for you, so that your readers always have the best version with the most appropriate content for them. It doesn’t make sense to include, for example, large video files for a black-and-white kindle reader because they take up space, slow the download, and cause reader confusion and frustration when they can’t access or play the video. 

Instead, Woopie builds your publication with contextual intelligence. So a reader on a desktop browser sees a high-res version of the video, an iBooks reader gets a smaller, compressed, embedded video, and a black-and-white kindle reader sees a screenshot of the video with a relevant caption.

Here are the four output formats: 

  • – Web will give you a responsive web reading layout, suitable for desktop, tablet & phone screen sizes.
  • – ePub will give you an eReader format suitable for iBooks and most eReader devices
  • – mobi will give you an eReader format suitable for all Kindle devices. 
  • – iOS will create a version suitable for an iOS Newsstand app.


One of the most frustrating parts of creating digital publications is previewing and testing on different devices. In fact, our experience doing this with our own magazine was the biggest reason we ended up building Woopie. We spent way too much time creating, exporting, downloading, testing, fixing, repeating, so we built Woopie to do that for us and for anyone else with the same frustration! Testing can be time-consuming, awkward, slow as well as expensive if you’re buying different devices to test things out on. 

By previewing the content, you can view it at many different device sizes and responsive layouts. This gives you a good feel for how your images look, whether you need more or less media, if the fonts feel right, etc. 


Besides the web viewer, you can also email yourself a link to the publication so you can view on your phone or tablet. Or forward the link to a friend or colleague to get their take on it. 

Lastly, we make it as easy as possible to get the output onto your own devices in case you want to test them yourself, too. Download the formats and copy them to your tablet, or push them to your dropbox folder and access them that way.

Now you can download files and share or distribute them. Publishing means different things for different people. You may want to download the files and push them to your own server, or you may want to push them to Dropbox or an FTP account so that they are live on your own URL or server. 


A great way to help your readers check out your new content is to have a landing page for them, like this one:

There you can have all the links to download the books, and this is also a good place to put things like links to Amazon or iTunes if your book  is for sale in other marketplaces. You can also enable a paywall if your content is only for subscribers or members. There are many other ways to think about revenue from your content, like tweet-to-unlock, pay-per-day, subscriptions and many more which we’ll cover in a future article. 


Now that your book is completed and ready for your readers, it’s time to help make sure they find it! In our next post we’ll talk about marketing strategies and tracking your downloads. 

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