Do we need to keep talking about the growth of mobile? We all know people are buying more tablets, more phones, more devices. We also know they’re buying more content to read on these devices.
So why are we still building bad, ugly experiences for them? If you are publishing digital content today, there are a lot of ways to go about it. Think about your audience and their needs before trying to shoehorn great content into an experience no one wants.
These slides are from a talk I gave a couple of weeks ago showing different online experiences including the good, the bad and the very, very ugly.