Creative Revenue Ideas for Digital Content

photo of storm troopers saving money in a piggy bank
Image courtesy of https://www.flickr.com/photos/kalexanderson/

You have an idea for a publication and now you want to think about how you can generate revenue for your content. Whether you need to pay contributors, distributors, or fund an entire business with full-time salaries, there are some very creative ways you can fund digital publications. Here are just a few: 

PAYWALLS

PAY PER ISSUE

  • summary: Issues or individual documents are downloadable after paying a one-time fee
  • example: The Atavist stories (iOS app) – https://atavist.com/
  • tool: There are many solutions – you can roll your own or a WordPress plugin like easydigitaldownloads will do the trick — https://easydigitaldownloads.com/

JOIN A MAILING LIST FOR ACCESS TO EBOOK 

Ready for Zero example of signing up for a mailing list to download an ebook

PAY BY TWEET 

Example showing paywall to unlock content with a tweet

DONATIONS / TIPS 

CROWDFUND

screenshot of kickstarter-style publishing project

THE OLD FAITHFUL: 
DISTRIBUTORS – Amazon/Kindle, Apple/iBooks, Google Play, Barnes & Noble, etc.

ADVERTISERS – Using paid advertisements relevant to your audience to provide value for readers, advertiser and you the publisher (we like non-intrusive, full-page responsive ads like this one: http://readidea.com/magazines/issue1/blacknight-advert.html

screenshot of dynamic, interactive advertisment used by Blacknight

SUBSCRIBERS– More and more consumers are happy to pay for content they find valuable or want to support. Follow Model View Culture’s example and charge your subscribers on a regular basis: https://model-view-culture.myshopify.com/products/model-view-culture-digital-subscription



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