<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Woopie -Write Only Once, Publish It Everywhere, is a digital magazine publishing platform based on HTML5 &amp; CSS3. We want to help people create publications that look beautiful on every device, and the ability to export to many platforms including but not limited to ePub, PDF, web, &amp; print</description><title>Woopie Blog</title><generator>Tumblr (3.0; @makewoopie)</generator><link>http://blog.woop.ie/</link><item><title>Hurried Reading Can Never Be Good Reading (1894)</title><description>&lt;p&gt;&lt;img src="http://imgs.xkcd.com/comics/the_pace_of_modern_life.png"/&gt;&lt;/p&gt;
&lt;p&gt;A very relevant &lt;a href="http://xkcd.com/"&gt;XKCD&lt;/a&gt; on The Pace of Modern Life and long-form content.&lt;/p&gt;</description><link>http://blog.woop.ie/post/53360124185</link><guid>http://blog.woop.ie/post/53360124185</guid><pubDate>Wed, 19 Jun 2013 15:43:53 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Responsive Web Design Training Course</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/de9920ef8eb20a3cdcfe69d655f56b7b/tumblr_inline_mojiwxYCNh1qz4rgp.png" width="100%"/&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Date and Time:&lt;/strong&gt; Tuesday June 25th, 9.30am until 1pm&lt;br/&gt;&lt;span&gt;&lt;strong&gt;Location:&lt;/strong&gt; Temple Bar Hotel&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;The web is no longer fixed at a certain size, dictated by desktop screen dimensions. It&amp;#8217;s now mobile - on phones, tablets, consoles - and the lists growing.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;We&amp;#8217;re building &lt;a href="http://woop.ie/"&gt;woop.ie&lt;/a&gt; to be a fantastic reading experience across a huge range of devices, and responsive design is a huge part of this. &lt;/p&gt;
&lt;p&gt;Responsive Web Design helps designers create websites that adapt and change depending on what device the visitor is viewing the site on. There&amp;#8217;s a number of techniques involved to make this happen, and it can be a bit of a leap from current working practices, so (in association with Mulley Communications) I&amp;#8217;m giving a halfday workshop, where I will:&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;span&gt;- Tell you how RWD works, with some great examples&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;- Show you how to build a simple responsive homepage&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;- Show you tools and techniques to help you get responsive&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;&lt;span&gt;This course is perfect for people who design and build websites, but want to go from designing for one screen size to building responsive sites that adapt to different sizes. You&amp;#8217;ll need to know HTML and CSS, as that&amp;#8217;s what you need for making things responsive.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;a href="http://mulley.ie/blog/2013/05/responsive-web-design-training-course/"&gt;Sign up for the course here&lt;/a&gt; - there&amp;#8217;s a few spots left.&lt;/span&gt;&lt;/p&gt;</description><link>http://blog.woop.ie/post/53195321846</link><guid>http://blog.woop.ie/post/53195321846</guid><pubDate>Mon, 17 Jun 2013 15:11:00 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Friday Link Roundup - 14 June</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/f98073bb4e63fc8c37b914bcdde84ce0/tumblr_inline_mm6gqvgESI1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;This week we look at some new stats about advertising and market share, some awesome trade magazine titles, and some beautiful interactive work from the FT.com and The New York TImes Magazine&lt;/p&gt;
&lt;h2&gt;Beautiful Editorial Designs of the Week&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.nytimes.com/packages/html/magazine/2013/innovations-issue/?smid=tw-share#/?part=introduction"&gt;Who Made That?&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.nytimes.com/packages/html/magazine/2013/innovations-issue/?smid=tw-share#/?part=introduction"&gt;&lt;img alt="Screenshot of New Yourk TImes Magazine article Who Made That?" src="https://s3-eu-west-1.amazonaws.com/woopieblogimages/nytwhomadethat.png" width="100%"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;A great collection of great inventions and ideas and the people behind them - from Guitar Solos to Bunsen Burners to Insider Trading.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://ig.ft.com/austerity-audit/"&gt;Austerity Audit&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://ig.ft.com/austerity-audit/"&gt;&lt;img alt="Screenshot of Austerity Audit article" src="https://s3-eu-west-1.amazonaws.com/woopieblogimages/ftausterity.png" width="100%"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;An article about how welfare reforms will affect different areas of Britain. Great use of elements like images and quotes, with a nice mix of stories and data.&lt;/p&gt;
&lt;h2&gt;Beautiful Forestware Magazine of the Week&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://the-article-magazine.com/"&gt;The Article Magazine&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The Article is a printed magazine about &amp;#8220;what we think makes Britain great from unique and interesting perspective&amp;#8221;&lt;/p&gt;
&lt;h2&gt;News and Links&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://mashable.com/2013/06/07/magazines-ipad-ad-sales/"&gt;Magazines Find Success Selling iPad Ads&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;iPad editions of magazines are selling more ad units than their print editions.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://paidcontent.org/2013/06/12/apple-we-have-20-percent-of-the-u-s-ebook-market/"&gt;Apple have 20% of US ebook market&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Their sales on iBookstore also grew 100% in 2012. Some very interesting stats on the US ebook market share in here.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://theweek.com/article/index/245535/20-awesomely-titled-trade-magazines"&gt;20 awesomely titled trade magazines&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Beef Today. Pizza World. I know what you&amp;#8217;re thinking though &amp;#8230; &amp;#8220;That&amp;#8217;s all well and good, but what about me? I&amp;#8217;m a pipeliner. I do pipe stuff. Where&amp;#8217;s my magazine?&amp;#8221;. It&amp;#8217;s called &lt;em&gt;&amp;#8216;Pipeliners Hall of Fame News&amp;#8217;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.guardian.co.uk/books/2013/jun/12/third-way-traditional-self-publishing-notting-hill-press"&gt;New press hits on &amp;#8216;third way&amp;#8217; between traditional and self-publishing&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A new publishing company offers an alternative that&amp;#8217;s somewhere between going it alone and going with a traditional publisher. Looks more suited to established authors with an audience and network.&lt;/p&gt;</description><link>http://blog.woop.ie/post/52941129819</link><guid>http://blog.woop.ie/post/52941129819</guid><pubDate>Fri, 14 Jun 2013 12:49:00 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Friday Link Roundup - 7 June</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/f98073bb4e63fc8c37b914bcdde84ce0/tumblr_inline_mm6gqvgESI1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;This week we look at language innovation, what to consider when looking at creating a digital magazine, and some new events and reports.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.themediabriefing.com/article/dual-language-editions-an-innovative-way-to-save-money-publishing-for-different-markets"&gt;Dual Language Magazines&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="https://s3-eu-west-1.amazonaws.com/woopieblogimages/ipad-advert-June2.png" width="50%"/&gt;&lt;/p&gt;
&lt;p&gt;This is so smart - a magazine that changes language depending on how you orientate it! Reach two different audiences with a single publication.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.themediabriefing.com/article/pwc-digital-publishers-media-entertainment"&gt;UK&amp;#8217;s media economy report&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;An overview from PwC about the future growth of the UK media economy.  Bad news for print publishing, great news for digital.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://econsultancy.com/ie/blog/62749-five-things-to-consider-when-creating-a-magazine-app"&gt;Five things to consider when creating a magazine app&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Econsultancy list five things to consider when you are creating a digital magazine app.&lt;/p&gt;
&lt;h2&gt;Quote of the Week&lt;/h2&gt;
&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;Everybody: “News industry, try different things dinosaurs!”. News industry tries paywalls/native ads/apps/coffeeshops. Everybody “Not that!”&lt;/p&gt;
&lt;div&gt;— Martin Belam (@MartinBelam)&lt;/div&gt;
&lt;div&gt;&lt;a href="https://twitter.com/MartinBelam/status/340052833825079296"&gt;May 30, 2013&lt;/a&gt;&lt;/div&gt;
&lt;/blockquote&gt;
&lt;script charset="utf-8" src="//platform.twitter.com/widgets.js" type="text/javascript"&gt;&lt;/script&gt;&lt;h2&gt;Event of the Week&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://bib.archive.org/"&gt;Books in Browsers IV&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Taking place this October in San Franciso. Some fantastic speakers already lined up.&lt;/p&gt;
&lt;h2&gt;Beautiful Editorial Designs of the Week&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.polygon.com/features/2013/5/21/4350930/xbox-one-what-we-know"&gt;Xbox One: What We Know&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.polygon.com/features/2013/5/21/4350930/xbox-one-what-we-know"&gt;&lt;img alt="image" src="https://s3-eu-west-1.amazonaws.com/woopieblogimages/whatweknow.png" width="100%"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.polygon.com/"&gt;Polygon&lt;/a&gt; is a video games website that puts as much depth into its design as it foes its reporting. It&amp;#8217;s hard to pick just one feature, but this report on the new Xbox is a fantastic combination of text, imagery and slideshows.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://journal.adamwestbrook.co.uk/the-web-video-problem/"&gt;The Web Video Problem&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://journal.adamwestbrook.co.uk/the-web-video-problem/"&gt;&lt;img alt="image" src="https://s3-eu-west-1.amazonaws.com/woopieblogimages/video.png" width="100%"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Fascinating essay on visual storytelling, presented in a really unique way - you choose how much you want to read based on your curiosity and time available.&lt;/p&gt;</description><link>http://blog.woop.ie/post/52372220250</link><guid>http://blog.woop.ie/post/52372220250</guid><pubDate>Fri, 07 Jun 2013 11:58:35 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Friday Link Roundup - 31 May</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/f98073bb4e63fc8c37b914bcdde84ce0/tumblr_inline_mm6gqvgESI1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;What&amp;#8217;s interesting this week in content and digital publishing - coffee shops, statistics, and a Firestorm!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.newstatesman.com/media/2013/05/guardian-has-coffee-shop-now"&gt;The Guardian has a coffee shop now&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Love the first line! The Guardian undertakes an interesting experiment with a pop-up coffee shop.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.futurebook.net/content/search-happy-ending"&gt;In search of a happy ending&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Are book publishers engaging in wishful thinking by creating a narrative that ebook sales have &amp;#8216;reached their peak&amp;#8217;? Sam Missingham confronts this notion with some hard data and insightful analysis.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://blogs.hbr.org/cs/2013/05/the_rise_of_the_mobile-only_us.html"&gt;The Rise of the Mobile-Only User&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;More great data an insights, this time from Karen McGrane on the misconception and folly of saying &amp;#8221;They can just use their desktop computer to do that.&amp;#8221;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://aronpilhofer.com/post/50087556737/why-design-matters-if-snow-fall-were-published-in-a"&gt;Why Design Matters: If Snow Fall Were Published in a Standard Template&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This is incredibly smart - what would the genre-defining piece &lt;a href="http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek"&gt;Snow Fall&lt;/a&gt; have looked like had the New York TImes team not taken the time to craft an amazing custom experience.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.guardian.co.uk/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family"&gt;Firestorm&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/0abad7af023dac746d190592717dd401/tumblr_inline_mnnv3divK91qz4rgp.png" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;Speaking of The Guardian and Snow Fall, here&amp;#8217;s a beautiful piece about a family surviving a firestorm in Tasmania. An immersive and compelling reading experience.&lt;/p&gt;

&lt;p&gt;&lt;/p&gt;</description><link>http://blog.woop.ie/post/51798835251</link><guid>http://blog.woop.ie/post/51798835251</guid><pubDate>Fri, 31 May 2013 13:15:32 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Magazines on a Kindle? Who knew? </title><description>&lt;p&gt;&lt;img alt="image" class="header-image" src="http://www.woop.ie/blog/images/kindlepost/headers-kindle.jpg"/&gt;&lt;/p&gt;

&lt;p&gt;When I ask people their thoughts about reading magazines on a Kindle, a surprisingly large percentage are quick to dismiss the concept. &lt;/p&gt;
&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;@&lt;a href="https://twitter.com/martharotter"&gt;martharotter&lt;/a&gt; I read newspapers on Kindle including @&lt;a href="https://twitter.com/irishtimes"&gt;irishtimes&lt;/a&gt; but prefer magazines on iPad mostly for visual reasons&lt;/p&gt;
&lt;div&gt;— Daisy Downes (@daisydownes)&lt;/div&gt;
&lt;div&gt;&lt;a href="https://twitter.com/daisydownes/status/339435998603780097"&gt;May 28, 2013&lt;/a&gt;&lt;/div&gt;
&lt;/blockquote&gt;
&lt;blockquote class="twitter-tweet" data-conversation="none"&gt;
&lt;p&gt;@&lt;a href="https://twitter.com/martharotter"&gt;martharotter&lt;/a&gt; @&lt;a href="https://twitter.com/faduda"&gt;faduda&lt;/a&gt; I use a Kindle for overseas trips.Wouldn&amp;#8217;t dream of trying to read a magazine via Kindle. Wd be boring I feel&lt;/p&gt;
&lt;div&gt;— Angela Holohan (@angelaholohan)&lt;/div&gt;
&lt;div&gt;&lt;a href="https://twitter.com/angelaholohan/status/339425153836539906"&gt;May 28, 2013&lt;/a&gt;&lt;/div&gt;
&lt;/blockquote&gt;
&lt;script charset="utf-8" src="//platform.twitter.com/widgets.js" type="text/javascript"&gt;&lt;/script&gt;&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;@&lt;a href="https://twitter.com/sharononeill"&gt;sharononeill&lt;/a&gt; @&lt;a href="https://twitter.com/martharotter"&gt;martharotter&lt;/a&gt; I suspect there&amp;#8217;s little overlap in the Venn of Irish kindle owners and magazine readers&lt;/p&gt;
&lt;div&gt;— Gerard Cunningham (@faduda)&lt;/div&gt;
&lt;div&gt;&lt;a href="https://twitter.com/faduda/status/339421431190392833"&gt;May 28, 2013&lt;/a&gt;&lt;/div&gt;
&lt;/blockquote&gt;
&lt;script charset="utf-8" src="//platform.twitter.com/widgets.js" type="text/javascript"&gt;&lt;/script&gt;&lt;p&gt;I&amp;#8217;m an old-skool Kindle user. I like my black-and-white, focus-on-the-text, no backlight device because it offers no distractions. When I&amp;#8217;m using my Kindle, it&amp;#8217;s because I want to read. Really read. I use my Kindle primarily to read great content for which the design is less critical to the overall meaning. Magazines for the older Kindle make sense to me when they&amp;#8217;re text-heavy, such as the &lt;em&gt;Harvard Business Review&lt;/em&gt;, &lt;em&gt;The Economist&lt;/em&gt;, or &lt;em&gt;The New Yorker&lt;/em&gt;. &lt;/p&gt;
&lt;p&gt;But for magazines where the design is a primary factor, like &lt;em&gt;Monocle&lt;/em&gt;, &lt;em&gt;InStyle&lt;/em&gt;, or &lt;em&gt;Fast Company&lt;/em&gt;, what is the benefit of a Kindle version? Newer Kindle lines like the Kindle Fire actually offer a good experience here. &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Reading Magazines on a Kindle Fire&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I examined several magazines on the Kindle Fire, and most fall into one of two categories: individual Kindle mobi documents (the majority) or a container app with a storefront (this seems to be the minority but my research indicated this is more likely the direction things are heading), similar to most iOS Newsstand publications. &lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://www.woop.ie/blog/images/kindlepost/device.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Kindle magazine documents (text-based):&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The Kindle magazines are a little bit strange to get your head around and first. Many have two views: a zoomed-out view (screenshots of the individual pages) that you can swipe through as well as a reading view. The zoomed-out view has page-turn animations and retains the editorial design and layout. The reading view has nicer fonts, better spacing and a paginated full-text view of the article.  The reading view will remind you of the older Kindle reading experience, except that it also may have color images and some basic but nice formatting. &lt;/p&gt;
&lt;p&gt;I really grew to like this magazine format actually because you can see the editorial design in the zoomed out view, but still get the text in a pleasant reading view. And with the zoomed-out image view, you can get a nice navigation element to swipe quickly through the entire publication. It&amp;#8217;s a little awkward going between the two and it&amp;#8217;s not perfect, but I like it a lot better than most replica iPad magazines I have seen. &lt;/p&gt;
&lt;p&gt;&lt;em&gt;Android magazine apps (image-based):&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;The container app magazines seem to be native Android apps. So you have a storefront where you can subscribe or purchase individual issues, a bookshelf to access those you&amp;#8217;ve purchased, and a reading view. The ones I examined were huge sizes to download and took a while, probably because the magazines were completely made up of very large images. They were also no strangers to crashing. &lt;/p&gt;
&lt;p&gt;With the container apps, you can expect to find things like the dreaded, &amp;#8220;How to use this magazine&amp;#8221; page we remember from awkward iOS magazines. But a nice surprise is that these apps incorporate appropriate media like exclusive videos, sound bites and click-to-buy without the burden of having to wonder how to navigate or swipe each page, as with many iPad magazines. &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Two Examples&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To show you a bit more what I mean about the formats, I have two examples below: &lt;em&gt;The Economist&lt;/em&gt; and &lt;em&gt;InStyle&lt;/em&gt;. &lt;/p&gt;
&lt;p&gt;For &lt;em&gt;The Economist&lt;/em&gt;, we have zoomed-out page views (that, due to resolution, can&amp;#8217;t go full screen in portrait mode, and can in landscape mode though at that size the text is unreadable). We have the reading view of the articles. And we have the scrubber to navigate quickly through sections. This works for &lt;em&gt;The Economist&lt;/em&gt; because its text-heavy, dense nature makes it a good candidate for the reading view. You can quickly read all the content in a comfortable format, and you don&amp;#8217;t feel like you&amp;#8217;re missing out on a lot of visual additions. &lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://www.woop.ie/blog/images/kindlepost/compareviews.jpg" width="100%"/&gt;&lt;/p&gt;

&lt;p&gt;Contrast that to &lt;em&gt;InStyle&lt;/em&gt;, where every page is a full screen image, and pages slide side-by-side. At the top we have a familiar scrubber for quick navigation. There&amp;#8217;s no reading view, and there&amp;#8217;s no landscape mode. What you see is what you get. Touching the page will bring down the navigation icons and menus and touching it again will make them disappear. Unless of course you&amp;#8217;ve touched an advertisement page, in which case you&amp;#8217;ll see a blank page for a few seconds and then realize you&amp;#8217;re actually now on that brand&amp;#8217;s web page. Oh.&lt;/p&gt;
&lt;div class="flexslider" id="instyle"&gt;
&lt;ul class="slides"&gt;&lt;li&gt;&lt;img alt="image" src="http://www.woop.ie/blog/images/kindlepost/Instyle1.png"/&gt;&lt;/li&gt;
&lt;li&gt;&lt;img alt="image" src="http://www.woop.ie/blog/images/kindlepost/Instyle2.png"/&gt;&lt;/li&gt;
&lt;li&gt;&lt;img alt="image" src="http://www.woop.ie/blog/images/kindlepost/Instyle3.png"/&gt;&lt;/li&gt;
&lt;li&gt;&lt;img alt="image" src="http://www.woop.ie/blog/images/kindlepost/Instyle4.png"/&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;
&lt;p&gt;&lt;em&gt;Slideshow: Example pages from InStyle&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;While I don&amp;#8217;t like this experience nearly as much, I have to admit it works for a magazine like &lt;em&gt;InStyle&lt;/em&gt;. The editorial design comes through and is enjoyable to browse. There&amp;#8217;s not enough text to warrant a reading view, and the articles that are there have large enough fonts that you can read them comfortably enough. Unless you have accessibility controls turned on, in which case you&amp;#8217;ll experience the &amp;#8220;black box&amp;#8221; of digital magazines as shown in my videos for .net magazine here: &lt;a href="http://www.netmagazine.com/features/10-great-ways-make-your-content-portable-and-accessible" title="10 Great Ways to make your content portable and accessible" target="_blank"&gt;&lt;a href="http://www.netmagazine.com/features/10-great-ways-make-your-content-portable-and-accessible"&gt;http://www.netmagazine.com/features/10-great-ways-make-your-content-portable-and-accessible&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Pros for Kindle Magazines&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Something I found I love about magazines on Kindles is the pagination. I love not having to think about scrolling. I love that the next page comes from just a swipe or click; I don&amp;#8217;t have to poke or prod the page to figure out what content I might be missing, like I always do with iPad magazines. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;A couple of other random pros: &lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;span&gt;Prices seem to be cheaper, with many magazines in the $0.99-$1.99 range versus iPad&amp;#8217;s $3.99-$6.99 range. &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;Most magazine subscriptions give you 14 days to a month free. All of the non-app magazines I looked at were free for a month. &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;Kindle reading features: if you&amp;#8217;re used to being able to do things like increase font size, change font, and change contrast, you still have these options for the reading views in standalone magazines, which is really nice. &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span&gt;Newsstand search! As a publisher, this might be my favorite part about publishing content to the Kindle Newsstand - it&amp;#8217;s actually findable. You can browse by categories instead of just the 30 newest magazines Apple decided to call out. &lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Summary&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;E Ink Kindle lovers like me might have a hard time believing that magazines can be great on a Kindle. But the Kindle Fire HD shows that some really interesting and delightful reading experiences can be created, and that the power of the platform is that publishers can decide the best format for their content. &lt;/p&gt;
&lt;p&gt;&lt;em&gt;This is a two-part article. This half focused on the reading experience of Kindle magazines and why it&amp;#8217;s good for both readers and publishers. In the follow up blog post, I will cover the many ways to publish to the Kindle marketplace. If there&amp;#8217;s anything specific you&amp;#8217;d like me to cover, feel free to email me at martha [at] woop dot ie. &lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;span&gt; &lt;/span&gt;&lt;/em&gt;&lt;/p&gt;</description><link>http://blog.woop.ie/post/51717390518</link><guid>http://blog.woop.ie/post/51717390518</guid><pubDate>Thu, 30 May 2013 12:22:00 +0100</pubDate><category>kindle</category><category>magazines</category><dc:creator>martharotter</dc:creator></item><item><title>Friday Link Roundup - 24 May 2013</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/f98073bb4e63fc8c37b914bcdde84ce0/tumblr_inline_mm6gqvgESI1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;It&amp;#8217;s been a great week for fantastic long-form narrative design, in-depth write-ups, and interesting news.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://coding.smashingmagazine.com/2013/05/23/building-the-new-financial-times-web-app/"&gt;Building The New Financial Times Web App&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A really detailed case study of the new FT web app - the digital team at the Financial Times are doing really groundbreaking work in digital publishing, and deserve a lot of kudos for sharing what they learn.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.thedailybeast.com/newsweek.html"&gt;A New Look for Newsweek&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Newsweek has had a beautiful, responsive redesign that looks great on desktop and mobile. In this &lt;strong&gt;&lt;a href="http://www.fastcodesign.com/1672623/newsweek-20-a-new-model-for-online-magazines#1"&gt;writeup on the new Newsweek design&lt;/a&gt;&lt;/strong&gt; you can get some great insights into their publishing schedule and advertising models, as well as the thoughts behind the redesign.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://narrative.ly/wanderers/the-ol-banjo-sounds-good/"&gt;That Ol&amp;#8217; Banjo Sounds Good&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A beautifully designed essay about a banjo-playing busker.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.digiday.com/publishers/pitchfork-opts-out-of-the-page-view-race/"&gt;Pitchfork Opts Out of the Pageview Rat Race&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;How Pitchfork prefers engagement over eyeballs for its beautiful &amp;#8220;Snowfall&amp;#8221; style features.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.bloomberg.com/video/magazine-publishing-and-the-recession-iLqbgGezSo6FxiDMg_y~Dg.html"&gt;Interview with Ellen Levine&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;An interview with Hearst Magazines Editorial Director Ellen Levine on the future of digital publishing.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.siliconrepublic.com/video/v/1174-open-innovation-2-0-inter/"&gt;Interview with Johnny Ryan&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;CIO of the Irish Times Johnny Ryan talks about the role of newspapers in a digital world.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.mequoda.com/articles/digital-magazine-publishing/digital-magazines-dominate-by-2020/"&gt;Digital to Dominate by 2020&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A survey on the magazine preferences of tablet readers&lt;/p&gt;</description><link>http://blog.woop.ie/post/51229658077</link><guid>http://blog.woop.ie/post/51229658077</guid><pubDate>Fri, 24 May 2013 16:46:00 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Responsive Book Covers</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/8f87483f484311874581dabeb2d35daf/tumblr_inline_mmuc0rOJhE1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;

&lt;p&gt;Books change us. Stories like &lt;em&gt;Catcher in the Rye,&lt;/em&gt; &lt;em&gt;On The Road &lt;/em&gt;or &lt;em&gt;Neuromancer&lt;/em&gt; can send us on journeys both literal and metaphorical. Reading through these stories, we find out more about the characters, and sometimes more about ourselves.&lt;/p&gt;
&lt;p&gt;And yet, these stories sit on our virtual bookshelves, unchanged.&lt;/p&gt;
&lt;p&gt;Wouldn&amp;#8217;t it be fun if they changed along with us?&lt;/p&gt;
&lt;h2&gt;Responsive Book Covers&lt;/h2&gt;
&lt;p&gt;Digital publishing has had a huge influence on book cover design - see Craig Mod&amp;#8217;s essay &lt;a href="http://craigmod.com/journal/hack_the_cover/"&gt;Hack the Cover&lt;/a&gt; for an in-depth discussion. In this essay Craig talks about how book covers need to become more &lt;strong&gt;iconic&lt;/strong&gt; to stand out at small sizes on the Amazon store and in iBooks. How they need to not only work at different sizes, but at different colours and resolutions depending on device specifications.&lt;/p&gt;
&lt;p&gt;The most interesting part, though, is the need for &lt;strong&gt;delight.&lt;/strong&gt;Reluctant bibliophiles lament the lack of beautiful bookshelves and the feel of a book in their hands. So how can we bring something new to the table?&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;And so with this great digital flood — and the Death! Death! Death! of the cover — comes a chance to reconsider how we think about covers. To break from nostalgia. Or, even better: to lay the foundation for a new nostalgia.&lt;/p&gt;
&lt;p&gt;But perhaps most importantly, embedded within all of this is the chance to delight readers undelighted. &lt;/p&gt;
&lt;/blockquote&gt;
&lt;h2&gt;Book covers that change as you read&lt;/h2&gt;
&lt;p&gt;A book&amp;#8217;s cover needs to delight us - to convince us to pick it up and start reading. Of course, there can be no spoilers - but why not change the cover to reveal what we know as we journey through the pages?&lt;/p&gt;
&lt;h4&gt;Dorian Gray&lt;/h4&gt;
&lt;p&gt;Here&amp;#8217;s one example - from &lt;em&gt;The Picture of Dorian Gray&lt;/em&gt;. (I&amp;#8217;ve chosen books that have been around long enough that spoilers aren&amp;#8217;t an issue)&lt;/p&gt;
&lt;p&gt;In this story, our protagonist commits all manner of sins, yet his face does not age or become marked, the effects instead being magically transformed to a portrait in the attic. Imagine a book cover that reflected this – as we start to read, the portrait is untainted, yet by the end it is a ruinous horror.&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/8385f9948525bddfa489fdab30c356b2/tumblr_inline_mmuelig0651qz4rgp.gif" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;(I&amp;#8217;ve included progress bars to indicate how far along the book a reader has gone.)&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/3428adc61bfa43e030e1524f6d12fe88/tumblr_inline_mmufqpv3sJ1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;In this way, we can delight our reader by changing the book cover each time they open it, and help communicate the story by giving a sense of dread and foreboding as the book progresses.&lt;/p&gt;
&lt;h4&gt;Alice in Wonderland&lt;/h4&gt;
&lt;p&gt;Here&amp;#8217;s a different approach, for a different story. &lt;em&gt;Alice in Wonderland&lt;/em&gt; is a fantastic tale filled with incredible characters. Why not remind the reader of this by updating the cover as Alice encounters new creatures.&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/75cd939db781e42772fce6c09f6440a8/tumblr_inline_mmuew9TZmU1qz4rgp.gif" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;Bringing Sir John Tenniel&amp;#8217;s beautiful illustrations to the book cover without having to pick just one will help communicate the story and remind the reader where in Alice&amp;#8217;s epic journey they left off. This approach would work equally well for &lt;em&gt;The Lord of The Rings&lt;/em&gt; or a travelogue.&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/823d10c32b3cdb7807b307684480f630/tumblr_inline_mmugnytCHV1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;

&lt;h4&gt;Technology&lt;/h4&gt;
&lt;p&gt;These proposals are just ideas, and not technically feasible at the moment - however it was a fun exercise, and it would be an interesting improvement to an ereader library. Let us know your thoughts &lt;a href="https://twitter.com/makewoopie"&gt;@makewoopie&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&amp;#8212;&amp;#8212;&lt;/p&gt;
&lt;p&gt;Images:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;span&gt;Dorian Gray cover - &lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;a href="http://commons.wikimedia.org/wiki/File:John_Singer_Sargent_-_L%C3%A9on_Delafosse_detail_02.jpg"&gt;John Singer Sargent - Léon Delafosse&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Alice cover - &lt;a href="http://en.wikipedia.org/wiki/John_Tenniel"&gt;Illustrations by John Tenniel&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;</description><link>http://blog.woop.ie/post/51137767717</link><guid>http://blog.woop.ie/post/51137767717</guid><pubDate>Thu, 23 May 2013 09:57:04 +0100</pubDate><category>rwd</category><category>epub</category><category>design</category><category>publishing</category><category>ibooks</category><category>ereader</category><dc:creator>irishstu</dc:creator></item><item><title>Responsive Web Design Training Course </title><description>&lt;a href="http://mulley.ie/blog/2013/05/responsive-web-design-training-course/"&gt;Responsive Web Design Training Course &lt;/a&gt;: &lt;p&gt;Stewart will be hosting a half-day workshop on Responsive Web Design on 24th June in Dublin, helping designers get their sites responsive.&lt;/p&gt;</description><link>http://blog.woop.ie/post/51058986054</link><guid>http://blog.woop.ie/post/51058986054</guid><pubDate>Wed, 22 May 2013 09:54:37 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>
This week we look at advertising, accessibility, Vogue, and toilet reading. Happy reading and enjoy...</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/f98073bb4e63fc8c37b914bcdde84ce0/tumblr_inline_mm6gqvgESI1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;This week we look at advertising, accessibility, Vogue, and toilet reading. Happy reading and enjoy your weekend!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://typecast.com/blog/british-vogue-gets-top-marks-for-ux-and-branding"&gt;British Vogue Gets Top Marks for UX &amp;amp; Branding&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Shelley from Vogue has a great review of British Vogue and their focus on a cross-platform experience and typography.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="https://nfb.org/blog/atblog/grading-kindle-accessibility-ios"&gt;How Accessible is the Kindle iOS App?&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The &lt;a href="https://nfb.org/"&gt;National Federation of the Blind&lt;/a&gt; reviews Amazon&amp;#8217;s new Kindle app to see how it scores for accessibility.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://publishingperspectives.com/2013/05/book-marketing-qa-jeff-yamaguchi-talks-advertising/"&gt;Book Marketing Q&amp;amp;A: Jeff Yamaguchi Talks Advertising&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A (brief) Q&amp;amp;A about advertising, native ads vs banner ads, and the importance of &amp;#8220;big ideas&amp;#8221;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://placeit.breezi.com/"&gt;Easy product shots&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Want to get a cool looking &amp;#8220;real world&amp;#8221; shot of your publication on a tablet or mobile? PlaceIt has you covered. (Expect to see these &lt;strong&gt;everywhere&lt;/strong&gt;)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://pitchfork.com/features/cover-story/reader/daft-punk/"&gt;Machines for Life&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Pitchfork have produced yet another fantastic long-form interview with scrolling hypermedia elements, this time with Daft Punk.&lt;/p&gt;
&lt;h2&gt;Quote of the Week&lt;/h2&gt;
&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;“Anywhere you can stick a screen, eventually you&amp;#8217;ll find a browser.” – @&lt;a href="https://twitter.com/anna_debenham"&gt;anna_debenham&lt;/a&gt; &lt;a href="https://twitter.com/search/%23mobilism"&gt;#mobilism&lt;/a&gt;&lt;/p&gt;
&lt;div&gt;— Cennydd Bowles (@Cennydd)&lt;/div&gt;
&lt;div&gt;&lt;a href="https://twitter.com/Cennydd/status/334970342697234432"&gt;May 16, 2013&lt;/a&gt;&lt;/div&gt;
&lt;/blockquote&gt;
&lt;script charset="utf-8" src="//platform.twitter.com/widgets.js" type="text/javascript"&gt;&lt;/script&gt;
&lt;h2&gt;&lt;br/&gt;Useless Gadget of the Week&lt;/h2&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://talkingnewmedia.blogspot.ie/2013/05/more-proof-of-disruptive-power-of.html?utm_source=buffer&amp;amp;utm_medium=twitter&amp;amp;utm_campaign=Buffer&amp;amp;utm_content=bufferd2681"&gt;The iPad Commodore Caddy&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Douglas from one of our favourite publishing blogs reviews an iPad stand - for your toilet!&lt;/p&gt;</description><link>http://blog.woop.ie/post/50662435723</link><guid>http://blog.woop.ie/post/50662435723</guid><pubDate>Fri, 17 May 2013 18:36:53 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>The Potential of Digital Advertising in Magazines</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/de9d48ac661ccc0a7ca06b41ee6721d2/tumblr_inline_mmkxmb1m0g1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;

&lt;p&gt;Let&amp;#8217;s say you have a magazine for your customers on your plane/train/cruise ship, and you spend time sourcing great content and advertising to help them plan their journeys and enjoy their travel more. You have an eager, focused audience with a lot in common. Wouldn’t your readers appreciate the chance to purchase tickets for the tours you’ve recommended or book the restaurant your magazine raves about? Wouldn’t your advertisers appreciate the chance to reach out even more? &lt;/p&gt;
&lt;p&gt;Most print magazine advertisements can, at best, list a website or phone number. &lt;/p&gt;
&lt;p&gt;Most digital advertisements bounce in readers’ faces, annoying them until they navigate away. &lt;/p&gt;
&lt;p&gt;We can do better by not only respecting readers but providing something of more value to both them and the advertiser. &lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/e41cd463385ca44ee0cdac72c71e9193/tumblr_inline_mmkxoj9Ij51qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;(&lt;a href="http://www.flickr.com/photos/bfishadow/4604128611/sizes/l/"&gt;Image credit&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Commerce, Interrupted&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A few months ago, I was on a flight reading the complimentary airline magazine as I always do. Airline magazines often have surprisingly great writers (&lt;a href="http://www.hemispheresmagazine.com/2013/05/01/still-life-with-emulator/" title="Still Life with Emulator | Hemispheres Magazine" target="_blank"&gt;Paul Ford for example&lt;/a&gt;) and many have interesting tips for wherever you’re going. &lt;/p&gt;

&lt;p&gt;In this case, it &lt;span&gt;&lt;span&gt;was not&lt;/span&gt;&lt;/span&gt; anything in the magazine about Reykjav&lt;span&gt;í&lt;/span&gt;&lt;span&gt;k, my final destination, that caught my eye. This time it was a piece of jewelry. That might sound normal for many people, but I’m honestly not much of a jewelry person. Advertisements from Tiffany’s and other jewelry brands usually bore me, and I flip right by them.&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;This one was different. A necklace like nothing I had ever seen before. I was fascinated by it. I flipped back to that page in the magazine several times to stare before the flight ended. I looked through the duty free catalogue to see if perhaps by some amazing coincidence it would be there but no dice. I snapped a picture of the ad with my phone just to save the company’s name. I was sold. &lt;/p&gt;

&lt;p&gt;When I got home I spent some time trying to search for the piece in order to find it online &amp;amp; buy it. Shockingly, this jeweler who put together such a stunning magazine advertisement had basically zero web presence. How can this be?! It’s 2013! After much searching, I found a company who sold a small set of this jeweler’s collection, but not the piece I loved.&lt;/p&gt;

&lt;p&gt;Eventually I exhausted my energy after finding there were no distributors in Ireland for this jeweler – only in Denmark. And while there were a handful of online retailers selling their collection, none had the piece I liked. It was late. I was pretty sure I could call their store in Copenhagen the next day and ask about pricing, shipping, etc., but I &lt;span&gt;&lt;span&gt;did not&lt;/span&gt;&lt;/span&gt;.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Imagine how different this story be with a digital magazine? &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;If &lt;span&gt;&lt;span&gt;Scanorama&lt;/span&gt;&lt;/span&gt;, the Scandinavian Airlines magazine, had been a digital magazine, that advertisement becomes so much more powerful. I could have clicked and bought the necklace and had it waiting for me when I got back from my holiday. In this case I would have. Whatever about the other products usually in Sky Mall, this was different and special and spoke to me. Now that sale will probably never happen as I unfortunately have no plans to go to Denmark any time soon. Even if they had had a website I could buy things from, it would have been a more likely sale.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Apply this thinking to other potential commerce&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When we provide crappy, ugly advertisements in our publications, no one wins. The reader is now annoyed and the advertiser gets basically zero traction. Why let your advertisers chase away your readers? You probably need them both. &lt;/p&gt;
&lt;p&gt;When we put thought into our advertising, we can create beautiful and more effective advertising. I bring this up with our customers at &lt;span&gt;&lt;span&gt;Woopie&lt;/span&gt;&lt;/span&gt; to convince them not to put banner ads in their publications. At first, they often think their hands are tied. Then I show them ads like this &lt;a href="http://www.readidea.com/magazines/issue1/blacknight-advert.html" title="Blacknight advertisement | Idea magazine" target="_blank"&gt;lovely interactive domain search&lt;/a&gt; and &lt;a href="http://www.readidea.com/magazines/issue6/tapadoo.html" title="Tapadoo advertisement | Idea magazine" target="_blank"&gt;this fun developer ad&lt;/a&gt;, and their eyes light up as they understand the potential. &lt;/p&gt;

&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/f032b1624c1d553c915bea1b4011acc2/tumblr_inline_mmjkt3Pe5B1qz4rgp.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;(image courtesy of &lt;/em&gt;&lt;em&gt;&lt;a href="http://www.flickr.com/photos/will-lion/2698179649/" title="Will-Lion | Flickr" target="_blank"&gt;&lt;a href="http://www.flickr.com/photos/will-lion/2698179649/"&gt;http://www.flickr.com/photos/will-lion/2698179649/&lt;/a&gt;&lt;/a&gt;)&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;It&amp;#8217;s About Respect&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Is it time-consuming to be thoughtful about your advertising?&lt;/em&gt; Yes. &lt;br/&gt;&lt;span&gt;&lt;em&gt;Is it easier to just sign up for ad services and not care if the ads are good and just forget about it?&lt;/em&gt; Well, yes. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Ultimately you have to do what makes sense for your publication. If your publication is fully reader-funded through subscriptions or memberships, well done. If, like many publications, you rely on advertising to help fund your magazine either partially or fully, why not see what happens when you raise your expectations?&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Curating advertisements creates a better, more respectful relationship with both readers and advertisers. Installing set-and-forget advertising never makes sense unless you&amp;#8217;re planning a short-lived magazine. If your publication&amp;#8217;s ads are relevant and interesting for your audience, you&amp;#8217;ll not only improve effectiveness but eventually will be able to charge more for your advertising slots. &lt;/span&gt;&lt;/p&gt;</description><link>http://blog.woop.ie/post/50502331834</link><guid>http://blog.woop.ie/post/50502331834</guid><pubDate>Wed, 15 May 2013 17:20:00 +0100</pubDate><category>advertising</category><category>magazines</category><category>publishing</category><dc:creator>martharotter</dc:creator></item><item><title>Crafthouse#003 - Educating for the Web</title><description>&lt;a href="http://crafthou.se/"&gt;Crafthouse#003 - Educating for the Web&lt;/a&gt;: &lt;p&gt;&lt;img alt="" src="http://woop.ie/blog/images/crafthouse.png" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;Stewart will be taking part in a panel about education for web designers and developers. Tickets are sold out but some may be released if there’s a cancellation.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://crafthou.se/"&gt;Crafthouse&lt;/a&gt; revolves around a set of regular meet-ups for those designing for the web. More info on the Crafthouse site&lt;/p&gt;</description><link>http://blog.woop.ie/post/50332877808</link><guid>http://blog.woop.ie/post/50332877808</guid><pubDate>Mon, 13 May 2013 10:52:00 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Friday Link Roundup - 10 May 2013</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/f98073bb4e63fc8c37b914bcdde84ce0/tumblr_inline_mm6gqvgESI1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;This week we look at advanced layouts, new thinking in news design, and more. Happy reading!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://blogs.adobe.com/webplatform/2013/05/06/adobe-explores-the-future-of-responsive-digital-layout-with-national-geographic-content/"&gt;Adobe &amp;amp; &lt;span&gt;National Geographic Content &lt;/span&gt;&lt;span&gt;Explore the Future of Responsive Digital Layout&lt;/span&gt;&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A look at some advanced and prototype browser rendering techniques to help create interesting and exciting layouts, including regions, exclusions and balanced text.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.niemanlab.org/2013/05/every-page-is-your-homepage-reuters-untied-to-print-metaphor-builds-a-modern-river-of-news/"&gt;Every page is your homepage&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Fascinating piece about the design thinking behind the new look for &lt;a href="http://preview.reuters.com/"&gt;Reuters&lt;/a&gt;, where every page is considered a home page. An interesting move, driven by the logic much web traffic comes via social and search direct to a deep page.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.jaunted.com/story/2013/5/1/7745/58539/travel/How+Virgin+Australia+Plans+to+Beam+Magazines+and+Newspapers+to+Your+iPad"&gt;Virgin Australia wants to beam Magazines and Newspapers to your iPad&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Virgin are going to allow passengers get free content for their tablets while waiting for their flight in lounges. Looking forward to seeing this in flights as well!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://eoinpurcellsblog.com/2013/05/07/on-the-media-show/?utm_source=buffer&amp;amp;utm_medium=twitter&amp;amp;utm_campaign=Buffer&amp;amp;utm_content=buffer2d379"&gt;The Media Show on ebooks, digital and self-publishing&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Eoin Purcell has a great piece with the editor of the Irish Independent and Brian Fallon from &lt;span&gt;TheJournal.ie&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.nytimes.com/2013/05/07/opinion/vigilante-copy-editor.html?src=me&amp;amp;ref=general&amp;amp;_r=1&amp;amp;utm_source=buffer&amp;amp;utm_medium=twitter&amp;amp;utm_campaign=Buffer&amp;amp;utm_content=buffer05043&amp;amp;"&gt;Vigilante Copy Editor&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Someone is going around a Brooklyn sculture park correcting grammar and typos on informational placards.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;Quote of the week:&lt;/h3&gt;
&lt;blockquote class="twitter-tweet"&gt;
&lt;p&gt;Responsive web design isn’t your site working on phones and tablets. It’s about your site working everywhere.&lt;/p&gt;
&lt;div&gt;— Scott Kellum (@ScottKellum)&lt;/div&gt;
&lt;div&gt;&lt;a href="https://twitter.com/ScottKellum/status/332509595383779329"&gt;May 9, 2013&lt;/a&gt;&lt;/div&gt;
&lt;/blockquote&gt;
&lt;script charset="utf-8" src="//platform.twitter.com/widgets.js" type="text/javascript"&gt;&lt;/script&gt;&lt;h3&gt;Useless Script of the Week:&lt;/h3&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://theonion.github.io/fartscroll.js/"&gt;fartscroll.js&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;For developers who want their pages to fart when people scroll.&lt;/p&gt;</description><link>http://blog.woop.ie/post/50093714892</link><guid>http://blog.woop.ie/post/50093714892</guid><pubDate>Fri, 10 May 2013 16:49:09 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Review: Combining Typefaces by Tim Brown</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/406099c5a54abf13dfe6c4e5b8fb9aff/tumblr_inline_mmkrwi5H9t1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;

&lt;p&gt;Book Review: &lt;strong&gt;&lt;a href="http://www.fivesimplesteps.com/products/combining-typefaces"&gt;Combining Typefaces&lt;/a&gt;&lt;/strong&gt; by Tim Brown&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;em&gt;Combining Typefaces&lt;/em&gt;&lt;/strong&gt; is part of a series of &amp;#8216;pocket guides&amp;#8217; from &lt;a href="http://www.fivesimplesteps.com/"&gt;Five Simple Steps&lt;/a&gt;, and, like most of their publications, it is very well designed, researched and written.&lt;/p&gt;
&lt;p&gt;Part reference book and part tutorial, the book helps designers answer the question – &amp;#8220;What typefaces should i use?&amp;#8221;&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/f0a5645e2f3be3f99eba9d50822e2b75/tumblr_inline_mmjgtbfO7e1qz4rgp.png"/&gt;&lt;/p&gt;
&lt;p&gt;It begins with a refresher course on the anatomy of type - if you don&amp;#8217;t know your ascenders from your counters then it&amp;#8217;s important not to skip through this. A knowledge of this terminology will help later in selecting typefaces that work together.&lt;/p&gt;
&lt;p&gt;The next section takes a spin on the &amp;#8216;jobs to be done&amp;#8217; idea, by asking in what context your type will be used - is it for a user interface? headlines? long passages of text? and also what size and scale the type will be used at. There&amp;#8217;s a very strong focus on &lt;strong&gt;context&lt;/strong&gt; - using real text, in the browser, on devices, to assess the best typefaces to use.&lt;/p&gt;
&lt;p&gt;Once you&amp;#8217;ve an &lt;strong&gt;anchor typeface&lt;/strong&gt; selected, the book goes beyond the typical ways of matching typefaces (using superfamilies, or choosing a time period, or choosing a designer) and looks at the actual visual elements that make typefaces work together - rhythm, shape, proportion, colour and anatomy.&lt;/p&gt;
&lt;p&gt;The final part of the book is a critique of a number of sites such as &lt;a href="http://contentsmagazine.com/"&gt;Contents Magazine&lt;/a&gt; and &lt;a href="http://www.artofthetitle.com/"&gt;Art of the Title&lt;/a&gt; and analyses the type choices made, and what makes them work together.&lt;/p&gt;
&lt;p&gt;Combining Typefaces is a short read, but makes for an excellent desktop companion for any designer who cares about type. It&amp;#8217;s also a fantastic resource, full of links to useful tools and sites. And it&amp;#8217;s only £2!&lt;/p&gt;</description><link>http://blog.woop.ie/post/50082432760</link><guid>http://blog.woop.ie/post/50082432760</guid><pubDate>Fri, 10 May 2013 12:11:46 +0100</pubDate><category>typography</category><category>design</category><category>fonts</category><dc:creator>irishstu</dc:creator></item><item><title>Friday Link Roundup - 3 May 2013</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/f98073bb4e63fc8c37b914bcdde84ce0/tumblr_inline_mm6gqvgESI1qz4rgp.jpg" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;Welcome to our first weekly roundup of interesting links in the world of digital publishing and content. Happy reading!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://alistapart.com/column/wysiwtf"&gt;WYSIWTF&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Karen McGrane talks about the separation of content and form and how content management systems need to evolve.&lt;/p&gt;
&lt;p&gt;&lt;strike&gt;&lt;strong&gt;&lt;a href="http://tocfrankfurt.com/call-for-proposals-now-open"&gt;TOC Frankfurt Call for Entries&lt;/a&gt;&lt;/strong&gt;&lt;/strike&gt;&lt;/p&gt;
&lt;p&gt;&lt;strike&gt;Tools of Change Frankfurt are looking for talk proposals on the theme of &amp;#8220;experience first&amp;#8221; and &amp;#8216;sessions and panels that will help everyone in our community of publishing and technology professionals improve how customers are experiencing our brands and content, as well as the discovery, delivery and consumption of that content.&amp;#8217;&lt;/strike&gt;&lt;/p&gt;
&lt;p&gt;Update: &lt;a href="http://www.thebookseller.com/news/oreilly-shutters-tools-change.html"&gt;Tools of Change has been shut down.&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://designtaxi.com/news/357287/Microsoft-Puts-Free-Portable-WiFi-In-Forbes-Magazine-Print-Issues/"&gt;Free WIFI with your Magazine?&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To help promote Office 365 Microsoft included a WIFI router and free access inside a recent issue of Forbes magazine.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.themediabriefing.com/article/2013-04-24/deloitte-tablets-newspapers-subscriptions-smartphones-magazines?utm_source=newsletter&amp;amp;utm_medium=email&amp;amp;utm_campaign=b2b-media"&gt;The slow shift from print to digital&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A recent Deloitte report shows that readers are abandoning print newspapers for the mobile and tablet equivalent, but it&amp;#8217;s a slow process.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.sbnation.com/longform/2013/5/2/4289776/gary-stevens-comeback-kentucky-derby-2013-horse-racing" target="_blank"&gt;No Finish Line&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A beautifully designed long-form article with some really nice typographic and interactive touches.&lt;/p&gt;</description><link>http://blog.woop.ie/post/49501663393</link><guid>http://blog.woop.ie/post/49501663393</guid><pubDate>Fri, 03 May 2013 10:00:00 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Ditching the Shoehorn: Designing Type that Works on ePubs, Mobi and the Web</title><description>&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/6aef6ab01906e11fde0ebf7c925df42b/tumblr_inline_mm47ukiPkW1qz4rgp.gif" width="100%"/&gt;&lt;/p&gt;
&lt;p&gt;As a huge fan of Typecast App I was honoured to be asked to submit a guest post on what I’ve learned about designing for the web and ereaders and tablets all at the same time – you can read it here “&lt;a href="http://typecast.com/blog/ditching-the-shoehorn-designing-type-that-works-on-epubs-mobi-and-the-web"&gt;Ditching the Shoehorn: Designing Type that Works on ePubs, Mobi and the Web&lt;/a&gt;“&lt;/p&gt;
&lt;p&gt;In the article I discuss the importance of typography to your design, how to cope with the different device capabilities when publishing to multiple platforms, and provide some gotchas that will save you from a /headesk or two!&lt;/p&gt;</description><link>http://blog.woop.ie/post/49350610113</link><guid>http://blog.woop.ie/post/49350610113</guid><pubDate>Wed, 01 May 2013 11:33:00 +0100</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Hello London &amp; New York!</title><description>&lt;p&gt;We&amp;#8217;re headed to New York and London in February for the following events.&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Will you be there? &lt;/span&gt;&lt;a href="mailto:info@woop.ie" title="Email us"&gt;Say hi&lt;/a&gt;&lt;span&gt;!&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;If you&amp;#8217;re not going to either event but would like to meet up and see a demo of Woopie or talk about how you or your organization might be able to use Woopie, just &lt;a href="mailto:info@woop.ie" title="Email us"&gt;let us know&lt;/a&gt;!&lt;/p&gt;
&lt;p&gt;&lt;img alt="Tools of Change" height="127" src="http://woop.ie/img/toc_logo.png" width="172"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.toccon.com/toc2013" title="TOC 2013"&gt;&lt;strong&gt;Tools of Change: &lt;/strong&gt;&lt;br/&gt;&lt;/a&gt;February 12-14 at New York Marriott Marquis&lt;br/&gt; &lt;/p&gt;
&lt;p&gt;&lt;img alt="P&amp;amp;ME" height="100" src="http://woop.ie/img/PEX4489-Web-Banner-700x100v5.gif" width="700"/&gt;&lt;br/&gt;&lt;a href="http://publishing-expo.co.uk/" title="Publishing &amp;amp; Media Expo"&gt;&lt;strong&gt;Publishing &amp;amp; Media Expo:&lt;/strong&gt; &lt;/a&gt;&lt;br/&gt;February 26-27 at Earls Court 2&lt;br/&gt;Hall EC2, Stand M10 &lt;/p&gt;</description><link>http://blog.woop.ie/post/47189518951</link><guid>http://blog.woop.ie/post/47189518951</guid><pubDate>Wed, 02 Jan 2013 01:00:00 +0000</pubDate><dc:creator>martharotter</dc:creator></item><item><title>"We want designers to spend their time doing interesting things and pushing boundaries instead of..."</title><description>“We want designers to spend their time doing interesting things and pushing boundaries instead of trying to mash their product into a bad format.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;p&gt;from Viewport Industries’s interview with us about our work on their beautiful book, Insites:&lt;/p&gt;
&lt;p&gt;&lt;a href="http://viewportindustries.com/blog/start-up-stories-woopie/"&gt;http://viewportindustries.com/blog/start-up-stories-woopie/&lt;/a&gt;&lt;/p&gt;&lt;/em&gt;</description><link>http://blog.woop.ie/post/37280841642</link><guid>http://blog.woop.ie/post/37280841642</guid><pubDate>Wed, 05 Dec 2012 21:17:19 +0000</pubDate><dc:creator>martharotter</dc:creator></item><item><title>"Good typographic design then is not just a way to communicate the character of your text and..."</title><description>“Good typographic design then is not just a way to communicate the character of your text and strengthen reader engagement, it could boost their cognitive performance, too”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.usabilitypost.com/2012/11/23/effects-of-typography-on-reader-mood-and-productivity/"&gt;Effects of Typography on Reader Mood and Productivity&lt;/a&gt;&lt;/em&gt;</description><link>http://blog.woop.ie/post/36658963099</link><guid>http://blog.woop.ie/post/36658963099</guid><pubDate>Tue, 27 Nov 2012 10:38:48 +0000</pubDate><dc:creator>irishstu</dc:creator></item><item><title>Subcompact Publishing</title><description>&lt;a href="http://craigmod.com/journal/subcompact_publishing/"&gt;Subcompact Publishing&lt;/a&gt;: &lt;p&gt;Another fantastic and beautiful essay on digital publishing and simplicity by Craig Mod.&lt;/p&gt;</description><link>http://blog.woop.ie/post/36603260537</link><guid>http://blog.woop.ie/post/36603260537</guid><pubDate>Mon, 26 Nov 2012 18:55:00 +0000</pubDate><dc:creator>irishstu</dc:creator></item></channel></rss>
